Trumpet Fish Facts

Trumpet Fish Facts Trumpet fish are part of class Actinopterygii, which consists of ray-finned fish, and can be found in coral reefs throughout the Atlantic, Indian, and Pacific oceans. There are three species of trumpet fish under the scientific name Aulostomus: the West Atlantic trumpetfish (A. maculatus), the Atlantic trumpetfish (A. strigosus), and the Chinese trumpetfish (A. chinensis). Their name is derived from the Greek words flute (aulos) and mouth (stoma) for their long mouths. Fast Facts Scientific Name: AulostomusCommon Names: Trumpetfish, Caribbean trumpetfish, stickfishOrder: SyngnathiformesBasic Animal Group: FishDistinguishing Characteristics: Long, slender bodies with a small mouth, varied colors.Size: 24-39 inchesWeight: UnknownLife Span: UnknownDiet: Small fish and crustaceansHabitat: Coral reefs and rocky reefs throughout the Atlantic, Indian, and Pacific oceans.Population: UnknownConservation Status: Least ConcernFun Fact: Male trumpet fish carry fertilized eggs with them until they hatch. Description Trumpet fish have elongated bodies and snouts leading into a small jaw. The lower jaw has small teeth, and their chin has a short barbel for defense. They also have a row of spines on their backs that can be raised to ward off predators, and their body is covered with small scales. Trumpet fish can grow anywhere from 24 to 39 inches depending on the species, with A. chinesis reaching up to 36 inches, A. maculatus averaging 24 inches, and A. strigosus reaching up to 30 inches. Their coloration helps them blend in with their environment, and they can even change their colors for stealth and during their mating ritual. Habitat and Distribution Trumpetfish in Chichiriviche de la Costa,Venezuela,Caribbean Sea. Humberto Ramirez/Moment/Getty Images A. maculatus are found in the Caribbean sea and off the northern coasts of South America, A. chinensis are found throughout the Pacific and Indian oceans, and A. strigosus are found in the Atlantic ocean off the coast of Africa and parts of South America. They live in coral reefs and reef flats in the tropical and subtropical waters in these areas. Diet and Behavior A trumpet fish’s diet consists of small fish and crustaceans, as well as occasionally larger fish. For larger prey, trumpet fish swim near large herbivorous fish to hide and ambush their prey. To catch smaller food, they float in a vertical, head-down position among corals to conceal themselves- a technique that also hides them from predators- and wait for their prey to come across their path. They capture them by suddenly expanding their mouth, which generates a suction strong enough to draw in their prey. Additionally, they can also consume fish larger than the diameter of their mouths due to the elasticity of their tissue. Reproduction and Offspring Not much is known about trumpet fish reproduction, but trumpet fish begin courtship via a dancing ritual. Males use their color changing abilities and dance to win over females. This ritual occurs close to the surface. After the ritual, females transfer their eggs to the males to fertilize and care for until they hatch. Like seahorses, the males care for the eggs, carrying them in a special pouch. Species Trumpetfish. Daniela Dirscherl/WaterFrame/Getty Images Plus There are three species of Aulostomus: A. maculatus, A. chinensis, and A. strigosus. The coloration of these fish changes depending on the species. A. maculatus are most commonly reddish-brown but also can be grey-blue and yellow-green with black spots. A. chinensis can be yellow, reddish-brown, or brown with pale bands. The most common colors for A. strigosus are brown or blue, green or orange tones, or intermediate shades. They also have a pattern of pale, vertical/horizontal lines across their body. A. chinensis are seen in shallow reef flats of at least 370 feet. They can be seen swimming close to coral or rocky sea floors or floating motionless under ledges. A. strigosus are a more coastal species and are found over rocky or coral substrates in inshore waters. A. maculatus range in depth from 7-82 feet and are found close to coral reefs. Conservation Status All three species of Aulostomus are currently designated as least concern according to the International Union for Conservation of Nature (IUCN). However, the A. maculatus population has been found to be decreasing, while the populations of A. chinensis and A. strigosus are currently unknown. Sources Aulostomus chinensis. IUCN Red List Of Threatened Species, 2019, https://www.iucnredlist.org/species/ 65134886/82934000.Aulostomus maculatus. IUCN Red List Of Threatened Species, 2019, https://www.iucnredlist.org/species/16421352/16509812.Aulostomus strigosus. IUCN Red List Of Threatened Species, 2019, https://www.iucnredlist.org/species/ 21133172/112656647.Bell, Elanor, and Amanda Vincent. Trumpetfish | Fish. Encyclopedia Britannica, 2019, https://www.britannica.com/ animal/trumpetfish.Bester, Cathleen. Aulostomus Maculatus. Florida Museum, 2019, https://www.floridamuseum.ufl.edu/discover-fish/species-profiles/aulostomus-maculatus/. Eastern Atlantic Trumpetfish (Aulostomus Strigosus). Inaturalist, 2019, https://www.inaturalist.org/taxa/47241-Aulostomus-strigosus. Trumpetfish. Lamar University, 2019, https://www.lamar.edu/arts-sciences/biology/marine-critters/marine-critters-2/trumpetfish.html. Trumpetfish. WaikÄ «kÄ « Aquarium, 2019, https://www.waikikiaquarium.org/experience/anim al-guide/fishes/trumpetfishes/trumpetfish/.

How to Attack Paired Passages in ACT Reading

How to Attack Paired Passages in ACT Reading SAT / ACT Prep Online Guides and Tips Paired passages on the ACT have been around since 2013, and they can make the Reading section seem a lot more difficult than it really is. After all, you're required to answer multiple questions to two whole reading passages! But there are ways to do this effectively. How should you go about attacking ACT Reading paired passages? Read on for our best strategies. Feature Image:Randy Robertson/Flickr Paired Passages on ACT Reading: A Brief Rundown Paired passages are two short passages (40-50 lines each) that are related in some way (usually by topic). There is only one set of paired passages per ACT.I've only seen them in literary narrative or humanities sections, but that doesn’t mean they can’t pop up elsewhere. The set of paired passages will have 10 questions altogether; the first few questions will be about passage A, while the next few will be about passage B.The final three to four questions(I’ve only seen three, but I’m using a range to be on the safer side) will ask about both passages. The presence of paired passages on ACT Reading allowsACT, Inc. to test students' abilities to "use evidence to make connections between different texts that are related by topic." Attacking Paired Passages on ACT Reading: 4 Strategies There's no one surefire strategy that'll let you power through questions on paired passages. Why? Depending on how you approach ACT reading passages, certain strategies simply might not work as well for you. I've gathered together my top four strategies for mastering paired-passage questions on ACT Reading.I recommend trying all of them out and then using the one that works best for you! Strategy 1: Start by Answering Questions on Individual Passages For paired passages,I highly recommend answering all the questions about each individual passagebefore moving on to the multi-passage questions. Even if you're planning to guess on questions that ask about multiple passages (more on why you might want to do that later), it’s still worth it to take time to answer questions dealing with individual passages. But why?The advantage of answering questions that refer to a single passage before moving on to multi-passage questions is twofold. For one, each passage that's part of a pair of passages is shorter and less complicated than the standalone long passages. This is because you're comparing two separate passages and not just focusing on one. As a result, it's usually easier to answer questions on one or the other of the set of paired passages, compared with questions on the longer, unpaired passages- each of the paired passages has fewer words after all, making it easier to find details in them. Secondly, the questions the ACT asks about each individual passage will help you with the multi-passage questions. For example, take a look at the two questions below about individual passages (adapted from official ACT sample questions): 2. In Passage A, the narrator’s descriptions of Alsop suggest that she sees her as ultimately: F. self-confident and triumphant.G. isolated and alone.H. awe-inspiring and heroic.J. stiff and ceremonial. 5. Passage B indicates that compared to the narrator’s expectation about how the first woman to conduct a major orchestra would be treated in print, the articles themselves were: A. similar; the narrator had expected the newspapers to prolong the event with preliminary material leading up to Alsop’s first performance.B. similar; the narrator had expected Alsop would be announced as the next conductor of the Baltimore Symphony Orchestra.C. dissimilar; the narrator had expected there would be more coverage of male conductors of color before a woman conducting would be written about.D. dissimilar; the narrator had expected to be able to read about Alsop’s performance in the papers shortly after it occurred. Now, here’s a question that asks about both passages: 7. Which of the following statements provides the most accurate comparison of the tone of each passage? A. Passage A is fondly nostalgic, while Passage B is impersonal and scientific.B. Passage A is optimistic and exuberant, while Passage B is sarcastic and cynical.C. Both passages begin by conveying some sense of the narrator’s wonder but conclude with a note of disenchantment.D. Both passages begin by conveying the narrator’s doubt but conclude with some sense of lasting pride. If you’ve answered questions 2 and 5, you already know a little bit about the tones of the passages (the answer to question 2 tells you how the narrator of passage A views Alsop, while the answer to question 5 tells you a little about the expectations of passage B's narrator). This informationisn’t necessarily enough to give you the answer to question 7 (the one about both passages),but it might help you eliminate some answers. Strategy 2: Guess on Multi-Passage Questions If you’re aiming for an ACT Reading score around or below 26, my recommendation is to not even bother with trying to answer questions that ask about two passages. W-w-w-w-whaaaaat? (Hamner_Fotos/Flickr) I know- this strategy sounds like it could be risky. But based on the small sample size of ACTs with paired-passage questions, I have been able to glean the following: the questions that ask you to compare aspects of two passages are (unsurprisingly) far more complex than those that ask you to answer questions about one passage. Take this sample question (modified from a sample question on the ACT, Inc. website): "It can reasonably be inferred that after seeing the first woman conducting a major orchestra, compared to the narrator of Passage B, the narrator of Passage A felt ..." Answering this question requires you togo back to passage Ato determine how the narrator felt after seeing a woman conduct a major orchestra. You must then do the same for passage B. There are some strategies you can use to help with eliminating answers (which I’ll discuss later in this article). But if you're aiming for a 26 on ACT Reading, you can afford to guess on the multi-passage questions. The proof can be found in the sample scoring chart below, taken from the most recent official ACT practice test. As a reminder, a raw score is equal to the number of questions you got right. (For more information, check out our in-depth guide to ACT scoring.) Note that althoughthis scoring chart does not apply universally to every ACT Reading section, it should give you a general idea of how many questions you'll need to answer correctly in order to get a certain scale score on Reading. Raw Score Reading Score Raw Score Reading Score Raw Score Reading Score 40 36 27 24 9-10 12 39 35 25-26 23 8 38 34 24 22 6-7 10 37 33 22-23 21 - 9 35-36 32 21 20 5 8 34 31 19-20 19 4 7 33 30 18 18 3 6 32 29 17 17 - 5 31 28 15-16 16 2 4 30 27 14 15 - 3 29 26 12-13 14 1 2 28 25 13 0 1 As this chart indicates,if you’re aiming for a 26 on ACT Reading, you only need a raw score of about 29 out of 40 questions. If you guess on the three or four multi-passage questions, you: Can still miss another five to six questions on the Reading section and get a 26 Will now have 35 minutes to answer 34-35 questions, giving youmore time per question Pick your favorite answer choice (A/F, B/G, C/H, or D/J) and fill it in for all the multi-passage questions. If there are three multi-passage questions, you'll have a 75% chance of getting one of them right ... and you won’t have to spend more than a few seconds on any one of them! Strategy 3: Use the Process of Elimination This tip is partially related to strategy 1. Questions that ask about both passages have to meet the same standard as questions about a single passage: there must be one unambiguously correct answer. But what does this mean for multi-passage questions? If part of an answer is wrong, then you can immediately eliminate that answer choice. For instance, take the ACT Reading example I used earlier: 7. Which of the following statements provides the most accurate comparison of the tone of each passage? A. Passage A is fondly nostalgic, while Passage B is impersonal and scientific.B. Passage A is optimistic and exuberant, while Passage B is sarcastic and cynical.C. Both passages begin by conveying some sense of the narrator’s wonder but conclude with a note of disenchantment.D. Both passages begin by conveying the narrator’s doubt but conclude with some sense of lasting pride. Let’s say you’ve just finished answering questions about passage B when you get to this question about both passages, so it’s clear in your mind. You can tackle two of the answers right away. Look at answer A: A.Passage A is fondly nostalgic, while Passage B is impersonal and scientific. Ask yourself: was Passage B impersonal and scientific? Let’s say no (for the sake of argument). It doesn’t matter, then, whether the part in this answer choice about passage A is correct or not- since the part about passage B is wrong, that whole answer is wrong. What about answer choice B? Let's take a look: B.Passage A is optimistic and exuberant, while Passage B is sarcastic and cynical. My thinking: for answer choice B, passage A does start out exuberant, and passage B does end with something sort of sarcastic or cynical. On the other hand, answer choice C, C. Both passages begin by conveying some sense of the narrator’s wonder but conclude with a note of disenchantment, ... isdefinitely correct.Passage A starts out with the sentence, "I was amazed to see a woman on stage," while passage B starts with, "I’d been hoping so long to read about someone like me doing something I wanted to do that I couldn’t stop my foot from nervously jiggling."Both of these intro sentencesconvey a sense of wonder. Moreover, passage A ends with, "I guess it was too much to expect the newspapers would ignore her sex and focus on her musicianship," while B ends with, "In the end, I didn’t feel bolstered by the performance; I felt more discouraged than ever." Both of theseconvey disenchantment. A common recommendation for using the process of elimination is to cross out any answers that suggest that the passages are the same (the ACT wants you to compare passages, so what would be the point in comparing two nearly identical ones?). As you can see from the example above, though, eliminating answers that point out the passages' similarities might cause you to get rid of the right answer, too.So read carefully! Don’t make Marin Alsop come after you for accidentally eliminating the right answer. (Governo do Estado de So Paulo/Flickr) Strategy 4: Practice With Official SAT Paired-Passage Questions Honestly, this feels like a bit of a cop-out. It’s weird to advise students to prepare for one test by using questions from another one. Unfortunately, ACT Inc. doesn’t leave students much choice. The only official (and free) paired-passage questions availableare the three on theACT, Inc. websiteand the three in the most recent official ACT practice test. This means that, in total, there aresix multi-passage questions you can use for practice(19 paired-passage questions altogether). This lack of practice questions is partly what makes preparing for ACT paired passages so difficult. Luckily, recentchanges to the SAT have made the test strongly resemble the ACT- and both have paired-passage questions on their respective Reading sections. SAT paired passages involvelong (approximately 45-line) passages with a few questions about each passage followed by some questions about both passages. In total, there are about 10- questions per paired passage set on the SAT.Because this format is so similar to that on the ACT, SAT paired passages are quite useful for ACT Reading practice. Every official SAT practice testcontains a set of paired passages with 10- questions (for a total of more than 80 questions). That's about four times as many paired-passage questions as ACT, Inc. currently provides for practice (bonus math practice if you want to check that ratio). This will also give you a chance to figure out what the most difficult question types are for you when it comes to paired passages. Since ACT, Inc. only has six multi-passage questions available, it's hard to know if there's a particular type of multi-passage question you struggle with more than others. Use the SAT paired-passage questions to hunt down your weaknesses and overcome them. How to Attack Paired-Passage Questions: A Summary As you can see, paired passages on ACT Reading can be tricky- but they're certainly not impossible to master. To wrap up, let's briefly go over the four best strategies you can use to attack paired passages: Answer single-passage questions first:Answering questions about individual passages will often give you clues you can later use to answer questions that deal with both passages. Guess on multi-passage questions:Figure out which type of question you tend to get wrong and then focus on improving that skill. Use the process of elimination:If even just part of an answer is wrong, you can eliminate that answer choice immediately. Remember the rule: there is only ever one unambiguously correct answer. Practice with official SAT paired-passage questions:Since not many ACT paired-passage questions are available for practice, it's a good idea to use SAT paired-passage questions so you can get more used to answering questions that address multiple passages. What’s Next? For more reading strategies, take a look atmy article on SAT paired passages. What about answering questions on non-paired passages? Learn more about how to approach passages on ACT Readingwith our in-depth guide. Wondering what will the ACT Reading passages be about? Read my article on the four types of ACT Reading passagesto learn everything you need to know. Dig into your ACT prep by studying each skill the Reading section tests, starting with vocab-in-context questions. Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this Reading lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

The Need for Bachelor Prepared Nurses Essay Example | Topics and Well Written Essays - 750 words

The Need for Bachelor Prepared Nurses - Essay Example Evidently, there are a number of benefits of preparing nurses in this way and therefore society definitely has a need for bachelor prepared nurses. The first important argument for having bachelor prepared nurses is that they may be more capable in dealing with certain patients. This means that people in hospital are less likely to die from preventable causes in the hands of bachelor prepared nurses. Aiken, Clarke, Cheung, Sloane & Silber (2003) found that, in a study of hospitals in Philadeliphia, nurses with a bachelor degree had 5% less patient deaths and failure to rescue incidents than non-bachelor prepared equivalents. This was found even after adjusting for the different illnesses that the nurses were dealing with. Sasichay-Akkadechanunt, Scalzi, & Jawad (2003) found in their large study of nurses in Thailand that in-hospital deaths were reduced when patients were treated by bachelor prepared nurses. Bachelor prepared nurses may also be more qualified in basic scientific knowl edge that can be useful in their career. Thornton (1997) found that nurses who had biological and psychological knowledge from their bachelor degree were more capable and more understanding (as evaluated by co-workers, patients and the nurses themselves). These nurses were also more qualified in dealing with a wide-range of situations. This may be because nurses who had only received minimal training and had more vocational-style education may have had their experience in one or two hospital areas, and therefore were not familiar with a number of the cases in areas where they did not have training. Bachelor preparation covers a lot of ground. Manias & Bullock (2002) found that bachelor prepared nurses also had a superior knowledge of pharmacology, which is inevitably helpful when dealing with patients who need medication. Another benefit to having bachelor prepared nurses is that they can often have a better patient manner and be qualified in a number of different areas, not just be cause of their increased scientific knowledge. White, Coyne & Patel (2001) asked members of the Oncology Nursing Society to specify whether they thought that bachelor prepared nurses were adequate for end-of-life care. Not only did the nurses in the society feel that they had gained enough from their degree that they could apply in this situation, but the general feeling was that patients responded better to these nurses because bachelor preparation includes modules about talking to patients and communication. Patients often prefer and feel safer with nurses with a good bedside manner, and so this is a huge advantage to have in a nurse. There are suggestions that nurses do not need to study in formal education because their career is so practical and essay writing and research are not often used in the profession (Gurney, Mueller & Price, 1997). Although this claim may have some truth to it, in that it recognizes the nature of the profession, there are suggestions that these researc h skills can actually be useful to a nurse. Carroll et al (1997) found that nurses did use research techniques and many used them to find out more about conditions as well as take part in scholarly nursing research. If nurses were only prepared on a vocational basis, they may not have the research skills that a bachelor’

Anecdote Essay Example | Topics and Well Written Essays - 1750 words

Anecdote - Essay Example This is precisely the reason why beauty of art and literature does not affect as anymore. In the meanwhile, art is also transforming humbly, digressing from its earlier norms and requiring more skills to analyze it and understand it. At the same time, no matter how obese Americans are, no matter how indifferent they have become towards political and economic issues around them, a desire of human contact and affection remains there. However, it is hard to identify if this need is sufficient enough to provoke one to notice beauty of life once again. Tuma mentioned that there are rays of hope still available by mentioning a dying lady who is more than willing to take care of nature and protect it. Hence, life has evolved, people even art has shown evolution. It’s just a matter of time when this change becomes acceptable and becomes part of our lives without making us socially ignorant. Part B In my view, anecdote is an interesting way of telling a story and creating main theme by using abstract ideas and symbolization. Detailed analysis of Tuma’s mannerism of telling an anecdote helped me in understanding that in order to tell a story, one does not need to be straight forward. One has to leave an element of surprise and let the reader think and get indulge in the story. Similarly, events defined should be interwoven effectively and whole fabrication must follow a logical pattern. However, the element of surprise must not be aggressive that readers find it hard to relate to anything that they are aware of. Simple example can be Tuma’s anecdote called ‘Shooting the Air’. When he began, the readers had no clue what he is about to talk about and this was... Anecdote is an interesting way of telling a story and creating main theme by using abstract ideas and symbolization. Detailed analysis of Tuma’s mannerism of telling an anecdote helped me in understanding that in order to tell a story, one does not need to be straight forward. One has to leave an element of surprise and let the reader think and get indulge in the story. Similarly, events defined should be interwoven effectively and whole fabrication must follow a logical pattern. However, the element of surprise must not be aggressive that readers find it hard to relate to anything that they are aware of. Simple example can be Tuma’s anecdote called ‘Shooting the Air’. When he began, the readers had no clue what he is about to talk about and this was precisely the gist of his writing, ignorance towards society and art. He began with simple cluster of unrelated event and went onto explanation of a dead man followed by Iraq war and Americans’ indiffere nce attitude towards government policies. By explaining series of unrelated events, he continued to demonstrate how art has evolved over the period of time; it is abstract with a certain degree of humility. Hence, reader continues to ponder what element he will discuss in the next paragraph. An anecdote has to have a degree of spontaneity and surprise in it which is what Tuma’s writing is all about.

To whom it may concern Essay Example for Free

To whom it may concern Essay Early in my career, I was sure I was set for life. I was fresh out of school and one of the starting members of Pusan’s own terrestrial broadcasters. Having only two national broadcasters in Korea at that time, I was helping to start a cornerstone of entertainment. Unfortunately I realized 15 years down the road complacency held me back from my true potential. Traditional media has provided many open roads for me, and what I’ve learned and experienced along the way I am very proud of. Starting as an assistant producer, I was on set for 24 hour periods making sure the set was proper and everybody was where they needed to be. It was hell everyday at different locations, but of course at my young age I didn’t mind. This was a whole new world that I was going to be able to direct. Eventually working my way up, I made a name for myself producing and directing regional variety programs and documentaries. In a way I was directing business decisions of the company and impacting the region’s economy. This position allowed me to raise a family of three and become well known throughout the country. I believed in traditional media with the printed newspapers and linear channels on TV. It took spending a day off with my daughter for me to realize that my thoughts, or rather hopes, of traditional media is far from the direction it is headed. Sure TV and radio will always be utilized but how about the way we watch TV or listen to the radio? How are we going to receive information in the future? Korea is a hotbed for ‘New Media’ with the start of satellite and terrestrial DMB as well as IPTV/VOD services. Never did I imagine the day would come when we can watch TV shows on a 3-Screen service. Traditional form of broadcasting is what I know now. ‘New Media’ is what I need to know in order to evolve, adapt and survive. I decided to take action upon my complacency and go back to school. The media world around me is changing so rapidly, I really should be at the forefront instead of becoming a dinosaur. There are so many things I need to learn about ‘New Media’. Sure the technology has changed and the mediums used are different. I believe though it is the impact of ‘New Media’ on society and the economy that will have the biggest affect which will spread all over the world. What is the next step? What can we do with this new service? How can we shape people’s lifestyles and the way they are entertained? Taking a look at the direction media is headed, I believe interactivity is the key. People want to control what they watch and it all starts with controlling what is on the air or on the Internet. Digital media is allowing viewers at home to shoot, edit, and broadcast what is seen. The rise of You Tube and Yahoo Videos can testify to this. Then there is the â€Å"Real Time† factor. Information is easily accessible where I can get the information I need right now. It is easy to link back how this affects the economy now, but what about the future? What adaptations will be made to the existing technology and where will that lead us? For example, how popular will WiFi be? How will WiFi affect consumer purchasing? How will this in turn affect manufacturing and exporting of new technology? Hitting a little closer to home, I am very interested in learning about IPTV. In my mind, IPTV has limitless reach around the world unlike terrestrial and cable TV, and the cost is much cheaper than satellite. Currently there are three IPTV operators in Korea, all backed by conglomerate giants. Will they survive? If so, what path will they take to ensure dominant market presence? If not, what are the reasons they lost control of a multi-billion dollar market? I attended a seminar a couple years back called ‘Convergence through Divergence’. Here the speaker spoke about how the semiconductor was the start of the digital revolution. According to him, the semiconductor allowed the manufacturing of devices we use today such as the computer, LCD TVs, digital cameras, phones, etc. This allowed the rapid change in digital lifestyle which led me to think what will be the paradigm that shifts media industry? For example when the compact disc was introduced, it was seen as the next step in digitalizing music. Just like LPs and cassette tapes, CDs were sold with whole soundtracks. Who would have imagined back then that sales of CDs would drop 60% today? Because of digital revolution, the music industry will never be the same. The industry will have to come up with new ways to earn profit thus affecting the economy. The same with TV. I remember when only terrestrial TV available, viewer rating would constantly reach as high as 40% to 50% for hit shows. Now with so many outlets and choices for contents, a number one show will get only 20% to 30% of the audience share. Should we continue to lose the audience’s attention or should we adapt to the audience’s focus and utilize new methods to reach them? Obviously losing the audience will mean losing advertisement revenues, but what is the most effective way to retain and even gain more viewers? Sitting at my current position and filling my current role, no matter how diligently I work, will not produce the answer this question. Going back to my original revelation, how did my daughter make me realize I need to change my thought and adapt to changes brought about by the digital revolution? I couldn’t relate to my daughter and what she was saying. Of course people say this is because of a generation gap, but the curious side of me started questioning why she thought how she thought. Where and how was she learning her information and what was it teaching her? I realized her thinking was not incorrect, just not fit for my generation’s way of thinking. The way I watch the news is on TV, at 9pm. The way she gets her news is through DMB, or blogs. And she doesn’t have to wait until 9pm. This made me envision the next shift in media. Anticipating where media is shifting is not easy since the shift will be dependant on many variants of the market. Questions I must ask myself is what are the emerging markets? Does one market affect the direction media is headed or does media control the emergence of certain markets? What area should I focus on in order to fully understand and control the emerging media market? In Korea we talk about the success of CDMA digital phones. We use Japan’s implementation of TDMA in the beginning and the current shift to CDMA as an example of how our network was a risk worth taking. But people fail to talk about the success of GSM world-wide, and compared to GSM, our CDMA system is not so economically successful. I need to be able to make the right decisions in shaping the country’s path for mass media. Instead of thinking locally, I want to focus on globalization of the Korean television industry. I feel the best way to further my career path will be to attend school. Once in school I hope to learn the following topics: Where Media is headed Shifts in media- mobile, IPTV, DMB, Making new media more profitable How to Impact society and business with new media The most important step for me in shaping my future is choosing the right school. I realize where I attend will affect what I learn and my views on my chosen field. I highly anticipate that your scholastic academy can offer me a balanced blend of intellectual challenge as well as a peaceful yet energetic setting for me to continue my studies. I look forward to hearing good news from you and discovering my future in ‘New Media’ together. Thanks. Tel : +82 11 853 6896 E-mail : woo. [emailprotected] com.

Cival War :: essays research papers

Abraham Lincoln and the Beginnings of Reconstruction Since the beginning of the nineteenth century, the rapidly growing white population and the equally increasing slave population had been heightening the conflict between slave-free Northern states and the slave-holding cotton belt South. Hopelessly divided over the issue of slavery, thirty-one million American citizens were in 1860 called upon to elect the sixteenth President of the United States of America. When the anti-slavery Republican Abraham Lincoln was elected on November 6, 1860, no fellow American could have even imagined what great burden would lay upon the highest office in the years to come.[1] Lincoln’s election was the ultimate trigger for eleven Southern states to withdraw from the Union and begin a desperate civil war that lasted for four years. Once it became clear the South could not win the war, the president was confronted with the question of Reconstruction, that is, to restore Federal authority and establish loyal free state governments in the occupied areas of the rebellious South. In the early phase of the war, Lincoln had favored a simple and rapid restoration of all areas conquered by Union armies. However, when Lincoln failed to restore the states’ old allegiances, he shifted his plan towards a much more radical proposal. By 1864, after the bloody campaigns of Gettysburg and Vicksburg have sacrificed the lives of tens of thousands men, Lincoln resolved that he would only allow slave states to reenter the Union if they supported both the abolishment of slavery and the establishment of black suffrage. In the months following Lincoln’s election, the country fell to pieces, beginning with South Carolina in December, 1860. Within four months, the states of Mississippi, Florida, Alabama, Georgia, Louisiana, Texas, Arkansas, North Carolina, Virginia and Tennessee had all seceded and formed the new Confederated State of America.[2] Was the secession of these states legal? Even more, was their secession constitutional? While the secessionists thought themselves to be fully within their constitutional rights, Lincoln persistently believed that â€Å"the

Hyper reality and Celebrity culture Essay

Nowadays media and technology are growing as hard to predict. Affected to the social behavior, Human can’t recognize the truth; we confused by the hyper reality, we involuntarily to follow the system in our life. Hong Kong is a tiny city with flourishing information. The life style is the faster the better, it develop a lot of a copy action in different business, especially in wedding industry, meanwhile Hong Kong peoples are highly depend on Internet, the city haven’t realize its lead by celebrity culture and media. In this past five-year in Hong Kong had created a new way to represent news call â€Å"action news† they use 3D animation represent the whole happened in internet, but Is it the visual in the animation is real? People in Hong Kong emphasize wedding customs and traditions. It usually takes more time in Hong Kong than in United States to prepare a wedding. Comparing to the casual wedding in United States, wedding in Hong Kong are more complex, In fact wedding it can just like Las Vegas, spend $25 and have a â€Å"simple marriage†. This process takes less than 2 hours. Because of the celebrity culture and hyper reality changes Hong Kong wedding more in last ten year. In Hong Kong wedding like a system or a show, the bride and groom will take photo in royal family style then print like an oil painting with the frame. The banquet will have backdrop for the guest-taking photo with the bride and groom, and the backdrop will have the designed logo for the newly wed. They will have an emcee for the banquet; they will play the game, sing etc. R. Penfold-Mounce(2009:12) believes â€Å"Celebrities in society influencing fashion, how we furnish our home, and even the food and drink we consume. The reason to have all these action are not traditional behavior, It all just come out by the Royal wedding and Celebrity. Royal wedding has affected the standard how about wedding should be. Media showing the Royal or Celebrity wedding over the world by television. The audience will try to follow or copy the wedding in the design, dress, picture angle and style. You can compare the different of photography royal family with Hong Kong people. (picture 1-2) S. Holmes and S. Redmond (2006:60) agree, â€Å"Adulation, identification and emulation are key motifs in the study of celebrity culture. The desire for fame, stardom, or celebrification stems from a need to be wanted in a society where being famous appears t offer enormous material, economic, social and physic rewards† Some wedding they will design a souvenir, it based on royal wedding souvenir, they are giving a cup, a little decorative items. (pictures 3-5). Those item were made without any purpose, there has not use value. It was created by â€Å"emulation†, If we see clearly about need is a concept without desire or personal require. It just system twisted desire to be rationalize and abstract. J. Baudrillard, (1988: 161). The new wedding behaviors have no meaning, but it getting to change be traditional behaviors, People getting to believe the new wedding behaviors are important in wedding. Media, Photo, Video, Facebook help wedding behavior explode to everyone, then people try to duplicate their wedding same as what they saw, after 100 times duplicate, people think new wedding behaviors are inevitable and right. Facebook network bring the wedding to a half public space, people post photo, in addition everyone got camera, it make wedding can’t escape to be public. In this status the bride and groom will change to be well know in their area. It is the reason to reinforce they have new wedding behaviors, because the wedding is in the public space, masses will know how’s the wedding look like, masses will discuss about, wedding transform to be a issue. The great amount of representation, people gradually lose the reassessment on new wedding behavior. According to C. Mclninch(2008) â€Å"Assimilation being further affirmation of the individual’s mastery of an idea and of the individual’s place in the world in reference to that idea. In view of new wedding behaviour related to culture industry, in that case they are unity, repeat, deception, falsehood, operation and forcibly. Hyper- reality or media accelerate new wedding behaviour to intrude our mind and it permeates our mental. J. Baudrillard(1988:98) said â€Å"as a sort of historical attraction to the second degree, a simulacrum to the second power. † The new wedding behaviours are deception and falsehood; the wedding photography companies build up a hyper reality land for the bride and groom to takes photos. There normally like a Destiny land or cinema studio, people can easy to cross around the world, they imitate Beijing the Forbidden City, Europe church, USA Main Street and something you can expects (picture 6-11). Because of the high emulation building complex, Human the examination will get weak. At the same time there is not original emulation, consequently human will forget how is the real Forbidden City look like, human impress is the emulation of Forbidden City, Reality will cover by Simulation. J.  Baudrillard(1988:113) believe â€Å"The Disneyland imaginary is neither true nor false: it is a deterrence machine set up in order to rejuvenate in reverse the fiction of the real. Whence the debility, the infantile degeneration of this imaginary. It’s meant to be an infantile world, in order to make us believe that the adults are elsewhere, in the â€Å"real† world, and to conceal the fact†¦Ã¢â‚¬  The Disneyland is really similar the wedding company’s studio, they smash down â€Å"I believe what I see†, because mess media cover us with simulation. With presentations â€Å"The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. † M. Mcluhan(1964:124) Nowadays Hong Kong people highly depend on Internet, News geometry level to spread out. In an hour we can’t imagine how many viewer in one title of news. But we never perform an in-depth investigation on the news viewpoint, The director of â€Å"Simone† Andrew Niccol(2002) said† It’s easier to make 100,000 people believe than just one. Media really understand Niccol speech; Media selective represent the true in the society, Media will try to test the masses, find out which part of true the masses will accept, afterward media will simulacra then keep representing. Different news media represent news in different way, even in same issue, base on reporter viewing point, the news head tittle and visual representation are influence the masses how understanding the message. For example in Protest at Dolce and Gabbana store in Hong Kong follows alleged ban on photography. To analyze the tittle, picture, editing and emulate. It all started when a local tabloid newspaper reported that security guards stopped people from snapping pictures outside its flagship Hong Kong store in Canton Road. What really incensed local sensibilities was that one of the doormen apparently told a local man that the photo ban was not extended to Mainland Chinese tourists. That prompted a barrage of online comments on Hong Kong web sites accusing D&G of blatant â€Å"racism† and claims that international brands have, in general, become too dominant on Hong Kong streets. Hong Kong has 54 different Daily newspapers but in this news just only reported by one daily newspaper name Apple daily. Apple daily represents the D&G news in front page more then 3 days, and every day up loads a video on youtube. Let it explode by the Internet, the title of the first day is â€Å"Evil tyrant D&G said don’t take photo with our window display. † In the begin the tittle haven’t mention any about â€Å"racism†, in the first day video chorus mention Mainland Chinese people allow to take photo, Hong Kong people Go away! , But in that 2:00 video they mention reporter had testing twice to take photo in font of the shop, it will mess up the original happen, because the second time is a truth effect or reality effect. In the video never showing any people who represent D&G say any about â€Å"racism†, The only said â€Å"racism† was the chorus. Previously had been mention when human facing great amount of representation, people gradually lose the reassessment, public haven’t ask for the video clip with the actual D&G staff to said about â€Å"racism†. The Second day, other daily newspaper start to mix into this hyper reality project, but they all just present on a tiny space of a whole page, the video just report how masses feel about D&G with the no snapping issue. On another hand April daily used the tone on the presentation was totally different, they keep used the front page on D&G issue, Video-showing peoples taking photo in font of the D&G store with a tittle †D&G very obstinate, everybody snap a shot!. † The intention is obvious; they try to encourage people to take a photo in font of D&G store. They find out the masses most interesting in freedom and racism problem on the D&G issue form all those comments about the first video they post on youtube. Then third day apple daily got a celebrity take picture in font of the store, and report facebook had a group, hadn’t mention who create the group, just mention who many people â€Å"likes†. You can see how media step by step building a simulation. â€Å"Once upon a time there were mass media, and they were wicked, of course, and there was a guilty party. Then there were the viruous voices that accused the criminals. And Art (ah, what luck! ) offered alternatives, for those who were not prisoners to the mass media. †U. Econ(1990:153) , The masses haven’t to seek for What is the reason apple daily need taking photo in font of D&G store, Where is the video clip about D&G said about â€Å"racism†, Who create the facebook page to against D&G Hong Kong store. The masses totally get in to fascination by media. J. Baudrillard(1995:85) think fascination is append on the happen is fading away, when the happen is disappear, people just only facing fascination. He also agree Media is a place of disappearance, because Media is a place to eliminate meaning, message and symbol. The third day on D&G store issue, Apple daily present more then10000 protesters in font of the D&G store, other daily newspaper had different number on the protester result around 10000, a lot of protesters, It really confuse us to know how many protesters in the actual situation. But the D&G protest explodes to different media, TV, radio, Internet. The frequency of representation to increase many times over, the focus point form masses is shift to Are we need to attend the D&G protest? The masses totally forget why apple daily need to take photo in font of D&G store. Since the frequency of representation the second day of the protester had redoubled. Apple daily the tittle for fourth day was† When D&G will apologize. †, media to drive masses request D&G apologize, D&G have no alternatively to provided press release about apologize for specific staff indiscretion. In that short-term Apple daily create an untrue speech to be a speech had more then 40000 people believed. Everything just a media using information technology create a simulation, simulation dominate our world, the between representation and objective, notion and object there has no any distinction. â€Å"We live in a world where there is more and more information, and less and less meaning. † J. Baudrillard(1995:98) proved Media montage numerous similar massages, a lot of them are without meaning, and media is leads masses to a lost area. Truth sneak into different shooting angle or retouching it will change to â€Å"effect† base on technology create a â€Å"truth effect†, media exploit these â€Å"effect† to attract masses or try to affect their judgment, Media is mislead the public with prevarication and deliberate falsehoods. â€Å"Seeing is believing† is can’t apply on nowadays news anymore. Besides they can pretense that turns into reality, Apple daily also is the first daily newspaper using 3d animation to represent news; They start it from the 3d pictures (picture x), in this few years they develop to 3d animation. They call that 3d animation news in â€Å"action news†. â€Å"Action news† that animations story are composite with different people information about the news, plus editor arrange and computer graphics try to fitting in with the story, to build up a lively and realistic way to present the â€Å"truth† they consider as, let the public can more understand to discuss about the topic. Even apple daily everyday will produce 10 to 15 news to â€Å"action news† but not every single news will adding with animations, normally they base on text characterization, then adding some information are hard to distinguish real from imitation. For example on â€Å"one action news† from 3/4/2010, compares the text version and the animation version, there had add many extra parts in the case like Beach dating, the defendant had take off victim’s clothes, the victim crying in font her mother and how the situation and expression when policemen search the defendant flat, those plot in text version haven’t any mention about, but they are the news plot form â€Å"action news†. (Reference 2) In fact, a lot information form the case haven’t explain really detail like background, but in â€Å"action news† had been explain really clear, How does the flat look like of the victim and the defendant, even floor and furniture in the flat, â€Å"action news† they present it all to the masses, compare other news daily information about the same news, had not mentioned any information about their flat. How apple daily know how their flat look like? How they know the victim must cry when she express to her mum. Obviously, â€Å"action news† had push picture represent news to an other level, It help media easier to arouse masses emotion, to cause masse consume, base on J. Baudrillard (1995:129)â€Å"†¦the original and the distinction between reality and representation vanishes. There is only the simulacrum, and originality becomes a totally meaningless concept. † Since original had be represent that is not truth any more, is just a concept. Now â€Å"action new† steps in to another level, using simulations to show â€Å"real†, Through our common sense to create the â€Å"real† they though, that is â€Å"hyper reality â€Å" They are deliberately to copy same as â€Å"real†, naturally masses start believe â€Å"hyper reality†, gradually masses forgot the truth. Along with media science and technology rapid development, nowadays media has different way to copy â€Å"real† or simulacra, like building, video, retouching and 3d animation. It increase human or media the confidence and ability to control â€Å"real†. Media and consume society operate our behaviour, When we look back at history, we just find out many no meaning behaviour or simulacra, we never find individual idea and original. Technology brings out human the power and desire control â€Å"real†. We step by step fall into hyper reality. In addition different government, structure and organization they got their own reason to hide the â€Å"truth† to the public. Now even a ordinary people represent him / her self in facebook. How many facebook user equal or more then how many simulacra, News and wedding are just only part of our life, but we are trapped beyond hope of rescue.

Food, food, food Essay

Comparing foods is something I’m sure everyone does. Like what tastes better, whether you like something more than the other. Even though I am a very picky person when it comes to food people will always catch me eating something. My opinion on this is everyone should be willing to try eating something different at some point in their lives. Everyone loves food, I mean we do have to eat right? I know food is one of my top favorite things in this world. I am going to put myself out there and try new thing. I am hoping I will enjoy eating some of the new things and if not well at least I can say I’ve tried it. I am Hispanic but Mexican food just doesn’t do it for me. I do like a few things like Carne Guisada and Cheese Enchiladas but of course since I am so picky my enchiladas have to be made with chili instead of enchilada sauce. To me the chili gives it a much better taste. I also love eating tamales but just the pork ones, they are delicious! If someone doesn’t like them well they are really missing out. During winter closer to Christmas is when my family and I usually eat them. I can probably eat a dozen alone. Everyone should try Chicken Enchilada Casserole, I haven’t tried that but I’ve heard it tastes good and it is something new. I will be telling my mom to make that the next time she asks what I want for dinner. Italian food is also really good, like the Chicken Parmesan, Lasagna, Spaghetti, Toscana Soup, you can’t forget about Pizza, and many others. Olive Garden is the closest I have had to real Italian food, and to me that is fine because well I like it. I have heard it is all frozen packaged foods, and that broke my heart but I refused to believe that until I find out for myself. I might just have to visit Italy one day where the food is made from scratch. I always tell myself I am going to try different Italian foods but once the waiter comes to me the first thing that comes out of my mouth is Chicken Parmesan I am addicted, it is my favorite. It is spaghetti with marinara sauce, breaded chicken on top and then I just add cheese on top. Stuffed Raviolis or Zesty Italian Crescent Casserole are new Italian dishes I am going to try. Just saying their makes my mouth water a little, so maybe I will fall in love with both. Some people love eating seafood, I don’t well just shrimp. But I will not go near fish any types of fish. In my opinion it is just gross and smells funny. I have tried a type of fish I think it is called Red Snapper. It was decently good, the smell wasn’t too bad and it was fried which made it a little better I had to put a good amount of lemon on it. But if I have a choice between fish and shrimp I am going for the shrimp. I’m not sure if many people have eaten or like shrimp cocktail but in my opinion it is mouthwatering. I have an uncle who makes a spicy shrimp cocktail it is the best. My mom claims she makes the best Octopus/Squid Soup but I have never tried it so I plan on forcing myself next time, at least a taste. I tried the Oysters from a restaurant Dirty Al’s and one word GROSS! Just one little bite and it made me sick and my stomach started hurting. I will never go near oysters again. I knew it was not going to like it but what counts is I tried it. I encourage you to try them hopefully your experience is a lot better than mine. My grandpa and I go hunting together, that is our bonding time. Because of that I have had the opportunity to eat deer and rabbit. The deer I love, it is something I recommend to those who have not tried it to try it. The taste is hard to explain but I am sure you will love it like I do. Rabbit to me taste like chicken, still good as deer just not as good. Alligator is next I can’t even imagine how it tastes so I will just have to wait and see. Those of you who have not eaten deer, rabbit or alligator go try it. Who knows you might surprise yourself with which one you will enjoy. There are millions of different types of foods out there in the world. Everyone just go out there and eat something you would have never thought of even touching. If you throw up after that’s okay just make sure nobody is watching.

Aztec essays

Aztec essays Growing up in southern California, I was surrounded by rich Mexican culture. I thought that I knew who the Mexican people were until my first trip to Mexico. I saw women and children on the streets of Tijuana who looked different from the Mexican Americans I had become accustomed to seeing in southern California. Their faces were more square and flat. I asked myself, Who are these people? I soon noticed in my shopping adventures that every store in Tijuana sold a similar version of the same piece of artwork. Why was this subject so important? I finally asked a Mexican merchant about this artwork. She explained to me that it was called the Sun Stone and that it was the most accurate calendar in the world. She informed me that this calendar was engineered by the Aztecs and the original Sun Stone could be seen in Mexico City. Later I found out that the women and children on the streets of Tijuana, with the square, flat faces, were Aztec descendents. Who where these Aztec peo ple? The Aztec people ruled Mexico during the late postclassic period. The Center of the Aztec empire was the city of Tenochtitlan, known today as Mexico City. In the Aztec capital of Tenochtitlan the Templo Mayor was home to famous religious ceremonies and sacrifices. The pages that follow will further describe the rich and exciting culture of the Aztec people and, most intriguing, their practice of religious sacrifice. The earliest Mesoamericans were hunters and gatherers who lived in groups limited to their extended family. As these groups grew in size they began to notice the differences between themselves and other groups. The need for structure became apparent. Some time during the end of the 12th century, a group, who would soon after be known as the Aztecs, migrated to the central valley of Mexico. Many different groups flourished throughout Central Mexico at the time, some more developed than others. Amazingly t...

How To Improve Your Educational Content Marketing

How To Improve Your Educational Content Marketing For several years, I was an art teacher and a substitute teacher (K-12). Most of what I remember from my teaching days all those years ago are things like keeping the senior guys in my â€Å"easy A† art class (as it turns out, it wasn’t an easy A) from sticking the wooden rulers in the heating unit fan and how using certain epoxies with the seventh graders was always a huge mistake. But being a teacher is a tremendous life skill, if you ever get a chance to experience it. You lose the fear of speaking in front of groups, you learn to be organized and methodical, and you learn how to talk about something in a way that helps others understand it. You also become aware of the different approaches to educational theory- and that’s what we’re going to take a look at. Your educational content marketing, after all, is strongly about teaching people. Knowing a bit about educational theories will improve your content marketing. Let’s take a look at the different ways people learn, and how you can tap into that. How To Improve Your Educational Content Marketing Like A Successful Teacher via @JulieNeidlinger1. Constructivism: Using Our Experiences In constructivism, we use our own experiences to understand what’s going on around us. Those experiences have taught us what is right and wrong, what works and what doesn’t. We form rules and models on which we base future decisions or behavior. With constructivism, every experience is an act of learning. Every experience has meaning. What this means is that there is no particular standard that you can hold a group of people to, because a standard simply cannot encompass the broad experiences and interpretations of those experiences. Constructivism can be challenging if your audience is large and varied, because not all will have had the same experiences, and not all will have interpreted those experiences the same way. A tight niche audience, narrowly focused, will learn the same way more regularly. However, you can tap into constructivism if you can illustrate an experience you had, and interpret the meaning you extracted from it. In this way, you create both a shared experience and understanding of that experience with your reader. Create a shared experience and understanding with your audience. #contentmarketingThis is the classic anecdote approach, telling a story at the start of your content, but with a twist: You also have to provide the meaning of the story according to how you want your audience to understand it. Otherwise, they’ll search for a similar experience they’ve had, attach their own meaning, and you’ve lost them. Apply it to your educational content marketing: Brainstorm how you can create unique and memorable new experiences for your audience with your educational content marketing. Think about using different content types, finding new angles for your stories, and becoming a thought-leader who covers new, oft-ignored topics in your niche. Help your audience understand an experience you had to create a shared understanding. Think about turning those experiences into how-to posts,  and what works/what doesn't stories with big takeaways. 2. Behaviorism: Focusing On Behavior In behaviorism, the sole focus is on the observation and teaching of behavior. For teachers adhering to behaviorism, they are most concerned that their students acquire the preferred behavior. Pavlov, for example, and his dogs. Behaviorism generally uses rewards to produce the preferred behavior, though threats can do the same (albeit with a lower level of actual learning, which we’ll discuss next). In content marketing, the â€Å"threat† of scarcity, for example, can really get people to act. Here's what Pavlov can teach you about educational #contentmarketing.In some sense, you tap into behaviorism with your copy and especially with your call to action (CTA). You’re not too terribly interested if your readers deeply consider the philosophy of â€Å"Buy now!†- you mainly just want to incite the behavior of buying, right now. A focus on teaching a particular behavior is more subtle, and less overt. This isn’t a how-to approach to content marketing, but is more about writing copy that elicits particular behavior. This means getting people to behave based on conditioning. For example: â€Å"Give us your email and we will give you a free download!† 's Resource Library is an example of behaviorism applied to educational content marketing. That is a classic case of rewarding your reader for performing a particular behavior. If the reward is good enough, they’ll trust your future rewards to be worthy of the behavior you ask them to do in order to get them. This sounds a little crass, admittedly. Your readers aren’t dogs that will eat at the ring of a bell. But all of us are influenced by the reward feedback system, whether we care to admit it or not. Your reward might be: Free download Limited/exclusive access Ad-free/pop-up free access No waiting in a queue Discount pricing The trick is to use a stimulus before handing out a reward. Otherwise, you train readers to think that they can get great freebies from you, and the moment you decide to start asking for an email address or payment, they will be shocked. And with good reason: You didn’t enforce that behavior up until that moment. Apply it to your educational content marketing: Use content marketing to incite the behavior you'd like your audience to take. Like Pavlov, you can do this through a rewards system by giving your audience something valuable in exchange for their action. Apply the threat of scarcity to your educational content marketing. This works particularly well when you set up the classic challenge and solution scenario in your content, pinning  something like time or money as the motivator to change a behavior. 3. Brain-Based: Your Brain Wants To Work We all have a brain. Yes, even that driver you encountered this morning on the ride to the office. A brain-based approach to learning accepts that our brains want to work. They want to process information, because that is what they are for. A brain-based learning approach accepts that: We have spatial and rote memory, and they work in different ways. (I covered that here.) Our brain creates patterns, both for learning and also to provide understanding. Emotions are key in creating these patterns. (I covered that here.) Learning uses your whole body and all the senses. Learning happens best when we are challenged, not threatened (though â€Å"threatening† can spur on behavior, which relates to behaviorism.) Our brain works to understand the whole and the part, and can perform several functions at once (though be wary of thinking this is about multitasking, which will hurt your content marketing.) So, understanding all of these things about how our brain is working, a brain-based approach to learning makes the experience immersive. You are looking to add context to your content, in other words, whether through audio, visual, or text. You use examples from multiple angles to illustrate a point. You provide peripheral material to support your content. If the brain wants to work, you’re happy to give it something to do. It’s like thinking of the brain as a pincushion, with all of the different pins at an angle trying to find that place in each individual where the brain grabs on and really gets it. Apply it to your educational content marketing: Brain-based content includes audio, visual, and text-based content to help your audience immerse into your story with many different senses. Include many different examples to illustrate your points to help people learn. Provide immediate, short-, and long-term takeaways. 4. Motivation: We Do What We Want The motivational approach is in contrast to the behavioral approach. Instead of thinking that you can get people to do things through the proper rewards-based training, you instead accept that people are really going to do what they are motivated to do. What are your readers already motivated to do? My guess is you have some that are motivated to: Save money Same time Earn money Build a reputation Become better known Get more traffic/followers Become more knowledgeable Connect with others Gain respect of influencers If you know what motivates your readers (and I’m pretty sure you do- you can get a pretty good idea just reading the comments you hear back from them), then you can funnel that motivation into the behavior that you want from them. Educational marketing that connects into motivations is emotional, which makes it powerful.An important part of understanding motivational learning is that you, the content marketer, must show how what you have to say applies. Remember, motivational learning is not coercion; it is not rewarding behavior, waving a carrot in front of your reader. It relies, instead, on the motivations they already have in them. You have to show them how what you have to say or sell is in tune with that motivation. For example: â€Å"Save money now!† is OK. It certainly is of interest to those who want to save money. But†¦ â€Å"Tired of living paycheck to paycheck? Here’s your way out.† is a bit more specific, and taps into a more specific (and deeper) motivation. Plus, it adds an emotional element to it- you’re not only addressing the desire to get ahead financially, but you’re also addressing a fear (â€Å"What if I don’t have enough money at the end of the month!?†). Connecting emotionally with your audience breaks down barriers and gets to the heart of what really motivates them better than they even realize. They think they just want to save money, but you know it’s deeper than that. If true motivational learning is what you're after (and I’m going to suggest that it isn’t in just a moment), you’ll be doing away with all of your rewards. Your content will be good enough that you can simply ask readers to do the Big Buy-in without dabbling in email addresses and other reward-based training behavior. Most of us, though, aren’t going for pure motivational-based content. We also like to include behavioral training. Rather than go either/or with behavior and motivation, think of using both. Can you get the right behavior if you tap even just a little bit into a motivation they already have? Can you reward that right behavior and combine reward with motivation for an even stronger conversion? Yes, you can. Apply it to your educational content marketing: Research your audience's needs, whether it's a more formal survey or as colloquial as blog post comments. Then connect those needs into what you truly want to say and the action you want your readers to take. Publish content that resonates emotionally with your audience. How can you really strike a chord that will keep them engaged with your content, products, and brand? 5. Social Cognition: We Do What Others Do Social cognition learning theory asserts that we learn based on what everyone around us, and our culture, is doing. In this system, people learn by watching others and seeing how they solved problems, or how they behaved. Hierarchy plays into this, with people who are seen as being in authority or more esteemed as having their behavior carry a greater weight as far as meaning or learning potential (which explains the sorry state of influence of reality television from which many have learned from). Apply  social cognition to your #contentmarketing to help your audience learn how others solve...Social cognition also taps into constructivism a bit, the first theory we talked about, in that how we interpret experiences is also heavily influenced by our culture. In North Dakota, for example, if you have spent an evening with a group of friends, and one of them says â€Å"Well, I s’pose†¦Ã¢â‚¬  that means â€Å"I suppose it’s time I started for home.† If someone says it, they want the party to be over. From another culture, however, that experience would have a different (if any) meaning. Now, you can’t really do much to control your audience’s culture, because they are likely spread across many cultures. You can measure it analytically, somewhat, as far as tracking where they are from, what demographic they are in, and so on. But beyond that, your control over their larger culture is pretty limited. Here’s what you can do, however. You can create a micro-culture in your followers. Think of this as your tribe, the people who spend time on your website and social accounts. You can create a culture there with your own traditions, regular features, jargon, expectations, ethos- you get the idea. You can use social proof to indicate a culture preference. Social proof, as I’ve talked about before, is extremely powerful. It reassures your audience that others have trusted you, your content, your product- surely they can, too. You’ve seen this at work, where one dissenter in your comment section is sometimes convinced to change his mind because of other commenters. Call it peer pressure, call it social proof, the key is that those sheer numbers of people doing one thing (commenting! liking! sharing!) indicate a cultural preference within that micro-culture of your brand’s realm. If 10,000 people have downloaded your ebook, make that part of the CTA. Show the cultural trend. When we’re part of a group, we tend to pick up the thinking cues of the group and adopt them as our own. Sometimes this is not a great thing (such as in brainstorming with your team), but with your readers, it saves you a tremendous amount of work. If you can get the snowball rolling in the right direction, the social cues and nudges will make those who come along to learn later join in much faster than those at the start. It’s the difference of blogging that first week to a year later. As your audience grows, they start to do some of the work for you. How Do You Approach Educational Content Marketing? Some of this sounds a little creepy- â€Å"elicit proper behavior!†- but you really shouldn’t see  it  that way. Learning is more than simply memorizing facts, but covers such a broad range of activity. At the most basic, you’re etching an understanding in someone’s brain, an understanding of information, behavior, and experience. As a content marketer, you want your readers to learn the right information, but you also want them to learn they can trust you and that they can go to you to make a purchase and not regret it.

Marketing research - Lipton yellow tea Paper Example | Topics and Well Written Essays - 250 words

Marketing - Lipton yellow tea - Research Paper Example Through this, they saw the need of dividing the market into segments according to the different geographic location, behavior of customers and the demographic and Psychographic consumer trends (Kotler & Armstrong, 2011). The company has divided the market into different segments by geographic location where each segment is determined using the geographic location of the market. This is done by looking at the nation, region, parish, city, province, and neighborhood where the segment is located. The company has also divided the market by using demographic segmentation where it has determined the market groups using factors such as the age of the consumers, the gender, family life cycle and size, consumer’s income and other factors that touch on the demographic details (Kotler & Armstrong, 2011). The company has thus employed the use of multiple segmentation bases where the market has been divided into segments using various segmentation factors; by this, the company has identified smaller and better target groups (Kotler & Armstrong, 2011). Lipton yellow tea, as a company targets all individuals in working groups who have the ability and willingness to purchase their products. Working groups are potential consumers of Lipton Yellow tea. The company has also employed tactics that will help it in delivering and communicating the desired position to the targeted customers in the different